Rebranding and Unifying Websites for Tiger Woods Ventures

As the first digital marketing hire for The Tiger Woods Foundation I had the extraordinary opportunity to project manage the comprehensive redesign and consolidation of Tiger Woods' diverse business ventures into a unified brand presence under "TGR Ventures." This case study showcases my expertise in orchestrating a seamless transition, including the migration of multiple websites from a custom CMS to WordPress, while preserving the unique essence of each venture.

Challenge:

Tiger Woods' various business entities, from golf course design to philanthropic efforts, were each represented by separate websites and fragmented digital identities. My challenge was twofold: To create a cohesive, user-friendly web ecosystem under the umbrella of TGR Ventures while preserving the individual character and missions of each business. Additionally, migrating these sites from a custom CMS to WordPress without compromising content, functionality, or SEO was a formidable undertaking.

Migration and Redesign:

1. Comprehensive Audit:
I initiated the project with an exhaustive audit of existing websites, content, and user experiences. With an agency Sub Rosa I identified key elements to be retained, areas for improvement, and opportunities for enhancing the user journey.

2. Unified Brand Identity:
Collaborating closely with Tiger Woods and his team, we developed a unified brand identity for TGR Ventures that reflected the essence and values of each business.
This included crafting a new visual identity, logo, and design elements that seamlessly integrated all ventures under one cohesive brand umbrella.

3. Customized WordPress Migration:
I meticulously mapped out the migration strategy, ensuring a smooth transition from the custom CMS to WordPress. Our agency experts worked to replicate the existing functionality while enhancing site performance and security.

4. Content Preservation:
By analyzing Google Analytics data I prioritized the preservation of valuable content, including blog posts, media galleries, and historical data, meticulously transferring and optimizing them for the WordPress platform.

5. User-Centric Design:

Our design team created a user-centric interface, optimizing navigation and enhancing the overall user experience. Mobile responsiveness and accessibility were integral aspects of our design strategy.

Results:

The project's successful execution delivered exceptional results:

Unified Brand Presence: TGR Ventures emerged with a unified, modern brand presence, effectively consolidating Tiger Woods' diverse ventures.

Improved User Experience: The redesigned websites offered a seamless and engaging experience for visitors, resulting in a 35% increase in user engagement across all ventures.

Streamlined Management: The migration to WordPress streamlined content management for the TGR Ventures team, making updates and additions more efficient.

Enhanced SEO: The migration preserved existing SEO equity while optimizing for better search visibility. Organic search traffic increased.

Positive Stakeholder Feedback: Tiger Woods and the exec team expressed satisfaction with the unified brand identity and the websites' improved performance.

In conclusion, my project management expertise, coupled with the agency's technical proficiency, allowed us to successfully consolidate Tiger Woods' business ventures into a unified web presence under TGR Ventures. The migration from a custom CMS to WordPress while preserving individuality and enhancing user experiences exemplifies my commitment to delivering seamless, results-driven solutions for my team and partners.